졸업 작품
컬렉션
TO SEE MORE FASHION l THE UNUSUAL l SUSPECTS
"People always crave novelty, and established brands often fail to satisfy their evolving needs. Consumption revolves around continuously creating and purchasing new things, driven by an empathetic connection to a brand's identity and message. Big companies, exemplified by National Geographic, CNN, and MLB, are adept at offering not only a singular product in the United States but also diversifying their product offerings in other countries to resonate with distinct audiences. This strategy allows them to stay relevant and engage consumers by consistently introducing fresh and appealing products, aligning with the ever-changing desires of their target markets."
"사람들은 항상 새로움을 갈망하고, 기성 브랜드들만으로는 종종 그들의 진화하는 욕구를 충족시키는 데 부족합니다. 소비 트렌드는 브랜드의 정체성과 메시지에 대한 공감적인 연결에 의해 추진되는 지속적으로 새로운 것을 만들고 구매하는 것을 중심으로 전개됩니다. 내셔널 지오그래픽, CNN 및 MLB로 대표되는 대기업은 미국에서 단일 제품을 제공할 뿐만 아니라 다른 국가에서 제품 제공을 다양화하여 독특한 고객들에게 공감을 불러일으키는 데 능숙합니다. 이 전략은 지속적으로 변화하는 목표 시장의 욕구에 맞춰 신선하고 매력적인 제품을 지속적으로 소개함으로써 관련성을 유지하고 소비자를 참여시킬 수 있도록 합니다."
The trend of incorporating logos from well-known brands into fashion in Korea reflects a unique intersection of cultural influence, global appeal, licensing agreements, and a touch of nostalgia. Here are some key points to consider:
Cultural Influence:
1. **Trendy Perception:** Logos associated with international brands, particularly in media and sports, carry a certain cultural cachet. Wearing items adorned with these logos is seen as fashionable.
### Global Appeal:
2. **Worldwide Recognition:** Well-known brand logos often have global recognition. Incorporating them into fashion appeals to local consumers and broadens the appeal to an international audience familiar with and respectful of the original brand.
### Licenses and Partnerships:
3. **Legal Framework:** The use of logos is often facilitated through licenses and partnerships between fashion companies and the original brands. This legal framework ensures the logos can be used without infringing on copyright issues, creating a mutually beneficial relationship.
### Nostalgia and Retro Appeal:
4. **Unique Aesthetic:** Logos from brands like Kodak and MLB evoke a sense of nostalgia and a retro aesthetic. This appeals to consumers seeking unique, vintage-inspired clothing, adding cultural depth to the fashion trend.
### Ethical Considerations:
5. **Authenticity Concerns:** Some may argue that this trend dilutes the authenticity of the original brand. It's essential for fashion companies engaging in such collaborations to approach them ethically, maintaining the integrity of both the fashion and the original brand.
6. **Legal Compliance:** Ensuring that licensing agreements and permits are in place is crucial to avoiding copyright infringement issues. Ethical collaborations uphold the rights of the original brand while fostering creativity in the fashion industry.
In conclusion, integrating well-known brand logos into Korean fashion reflects a dynamic interplay between cultural influences, global market dynamics, legal considerations, and a nod to nostalgia.
When executed ethically and with proper licensing, these collaborations can be a creative expression that adds depth to the fashion landscape while respecting the integrity of the original brands.
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The statement by Lee Seung-jae, CEO of CNN Apparel, provides insights into the launch and vision of the brand. Here are key points:
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Licensing Opportunity:
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Lee Seung-jae mentions actively seeking a company to operate under a license.
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The decision to seize the opportunity when it arose suggests a strategic and opportunistic approach to entering the fashion market.
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Rich Experience:
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Lee Seung-jae's experience gained through CNN media, Fila, and Descent is highlighted.
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Emphasis on content richness not present in the existing fashion market indicates a unique perspective brought to CNN Apparel.
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Birth of CNN Apparel:
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The experience gained from various sources played a decisive role in the establishment of CNN Apparel.
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The brand is positioned as a business that can keep people informed, possibly suggesting a focus on staying ahead of fashion trends and being innovative.
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Brand Philosophy:
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Lee Seung-jae expresses a desire to grow CNN Apparel into a brand that contributes to the fashion industry and has long-lasting significance.
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The comparison to traditional brands like Nike, known for a clear philosophy ("Just Do It"), indicates an aspiration to have a similarly memorable and impactful slogan.
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Product Stories:
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When signing the contract with CNN, Lee Seung-jae mentions thinking of product stories inspired by CNN content.
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This suggests a strong connection between the brand and the unique content and values associated with CNN.
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Distinctive Slogan - "Go There":
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The desired consumer association with "go there" through CNN Apparel suggests a sense of adventure, exploration, and uniqueness.
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This aligns with CNN News's reputation for delivering information from places others have not gone or seen, translating that ethos into fashion.
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Fashion Value and Unexplored Territory:
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The aim is to convey fashion value to consumers with materials or designs that even CNN Apparel did not know.
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This implies a commitment to innovation and exploring uncharted territories within the fashion industry.
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Overall Impact:
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The statement reflects a strategic approach to launching CNN Apparel, leveraging unique experiences and content richness to create a brand with a clear philosophy and distinctive identity.
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The emphasis on conveying unknown fashion value aligns with the adventurous and informative nature of CNN News.
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